Not Quite a Cancer Vaccine : Selling HPV and Cervical Cancer (Original PDF From Publisher)

Not Quite a Cancer Vaccine : Selling HPV and Cervical Cancer (Original PDF From Publisher)

Medical anthropologist S.D. Gottlieb examines how the vaccination Gardasil, which was created to protect against the

most prevalent sexually transmitted infection , the human papillomavirus (HPV) , was marketed largely as a cervical cancer vaccine in her book Not Quite a Cancer vaccination . The controversy around adolescent sexuality and pediatric immunizations in general suddenly involved Gardasil .

Prior to its release on the market , Gardasil advertised its ability to defend against HPV and the risk of cervical cancer , which seemed to empower women . Gottlieb challenges the lauded promise made in the marketing pitch and wonders why vaccine marketing unduly gendered the vaccine’s benefits , diminishing Gardasil’s value for both men and women .

This book explains why Gardasil’s poor acceptance rates in the 10 years since its introduction in the United States have their roots in the early years of the vaccine’s widespread use . Not Quite a Cancer Vaccine discusses the ongoing rise of patients as customers in American healthcare as well as the pervasive and occasionally sneaky health marketing of big pharma .

See Also : Practical Epidemiology: Using Epidemiology to Support Primary Health Care (Original PDF from Publisher)